The FT Essential Guide to Writing a Business Plan. How to win backing to start up or grow your business In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you: • The essential knowledge you need to write a winning business plan – quickly and without fuss • Guidance on how to focus throughout on the plan’s purpose – to win backing • Samples of what a good plan looks like, so you can benchmark your own as you write it • Checklists, tips, examples and milestones to ensure you’re on target • Prompts to reflect on, evaluate and learn from your experience With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.